"Connecting People to the Franchise of Their Dreams"

Franchise Opportunities
Welcome
For nearly 50 years, Dollar Rent A Car has owned, operated and franchised car rental locations all over the world. Our unparalleled customer service, premium fleet and competitive rates allow us to maintain our status as one of the best values in the car rental industry.
Strengths
At Dollar, we have many unique strengths that make us your best choice for a business opportunity, such as:
Global Brand Recognition
Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. headquartered in Tulsa, Oklahoma, is a global franchise system that is dedicated to serving the needs of its franchise owners. Historically, Dollar has employed a franchise strategy to become a major global brand; however, in 2002, the company elected to shift its strategy and operate some major U.S. markets corporately. Together with its corporately-owned locations and those of its franchise owners, the Dollar Rent A Car brand serves value-conscious travelers from 938 locations in 74 countries.
Extensive Support Services
Dollar has developed a wide range of support services designed to help our franchise owners achieve their business goals. We proudly provide an impressive array of quality services including:
Website
Dollar.com is built for speed and offers a customer experience that is second to none. Our goal is to provide consumers with as much information up front as possible so that they can make the best car rental decision. Visitors to the site are very pleased with our great rates, variety of vehicles and the simple reservation booking process. Additionally, Dollar.com is optimized to increase traffic to the site through various online channels.
Value Brand
Dollar, one of the most widely recognized brands in the travel industry, caters to cost-conscious business and leisure travelers. In today's economic environment, value--where service meets price-- is a key factor in the decision-making process for all consumers. Our brand symbolizes that relationship.
Support Services
To Dollar, the franchise owners are our customers. We proudly provide franchise owners with an impressive array of quality products and support services to help them successfully serve the rental customer.
Here are some of the support services we offer our franchise owners:
Operational Support
Through our Franchise Operations department, we provide a full range of support services including:
Advertising, Sales & Marketing Support
At Dollar, promoting the brand is a lot more than the creation of a clever jingle or ad. Every year, we spend millions of dollars worldwide to promote Dollar as a value-priced choice. In conjunction with our advertising spend, our numerous sales and marketing services help drive renters to the rental counters. These promotional services include:
Image and Signage Support
Facilities, graphics and service standards each carry a great deal of importance in the Dollar system. Our brand and its identity reinforce Dollar's position as the value leader in the car rental industry. Even though Dollar is a mix of corporate-owned and franchised locations, it is imperative that we maintain a consistent look and feel on the wide variety of rental centers around which our system is built. Enforcement of these high standards helps protect our good reputation and the value of the Dollar name.


